Cara Membuat Aplikasi E Commerce
Implementasi fitur berdasarkan fasenya
Tidak semua fitur yang disebutkan di atas harus diimplementasikan sejak awal pembuatan aplikasi. Berdasarkan pengalaman Crocodic sebagai jasa pembuatan aplikasi profesional, pembuatan aplikasi ecommerce dapat dibagi menjadi 3 fase.
Di fase ini, fitur yang harus ada adalah fitur-fitur dasar, berkisar di sekitar fungsi tampilan informasi produk, pengiriman, bantuan pelanggan, dan pembayaran.
Keranjang Belanja: Fitur dasar untuk memungkinkan pengunjung menambahkan produk ke dalam keranjang dan melihat isi keranjang.
Pencarian dan Filter Produk: Fitur pencarian produk sederhana berdasarkan kata kunci atau kategori.
Halaman Produk: Halaman produk yang mencakup gambar produk, deskripsi, harga, dan tombol tambahkan ke keranjang.
Proses Checkout: Proses checkout sederhana dengan informasi pembayaran dasar dan konfirmasi pesanan.
Akun Pengguna: Fitur akun pengguna yang memungkinkan pelanggan untuk mengelola informasi pribadi, alamat, dan melacak pesanan mereka.
Pada fase selanjutnya, kita dapat mengembangkan fitur dasar menjadi lebih kompleks. Fitur login yang lebih fleksibel, penambahan cara bayar yang lebih mudah, tracking pesanan, hingga ulasan pengguna dapat ditambahkan di fase ini.
Pembayaran: Penambahan pilihan pembayaran yang beragam, seperti kartu kredit, transfer bank, atau metode pembayaran digital melalui integrasi dengan payment gateway.
Integrasi Media Sosial: Integrasi dengan media sosial untuk berbagi produk atau login dengan akun media sosial.
Ulasan Pelanggan: Fitur ulasan pelanggan untuk memberikan ulasan produk dan pengalaman berbelanja.
Pengelolaan Inventaris: Fitur pengelolaan inventaris yang lebih canggih, termasuk manajemen stok produk, varian, dan pemberitahuan stok habis.
Loyalti Program: Fitur pengelolaan reward untuk customer, agar mereka mau kembali membeli produk kita lagi.
Fase yang ketiga adalah peningkatan user experience dan personalisasi tampilan. Kita dapat menambahkan fitur bantuan AI chat, tampilan aplikasi yang berubah sesuai dengan hasil pencarian terakhir user, notifikasi, dll.
Personalisasi : fitur yang memungkinkan aplikasi menyesuaikan dengan aktivitas pelanggan.
Fitur Kustomisasi: Penambahan fitur kustomisasi yang memungkinkan pelanggan mengatur preferensi mereka, seperti wishlist, dan notifikasi.
Sekali lagi, prioritas pengembangan fitur dapat berbeda tergantung pada kebutuhan pelanggan dan kepentingan bisnis perusahaan. Oleh karena itu, penting untuk melibatkan feedback pelanggan, serta mendengarkan saran dari pihak yang berpengalaman membuat aplikasi e-commerce sebelumnya. Crocodic adalah penyedia jasa pembuatan aplikasi, yang berpengalaman mengembangkan web toko online. Jika dibutuhkan, Crocodic siap membantu perusahaan anda dalam pengembangan e-commerce yang mengedepankan kebutuhan pelanggan. Untuk lebih lanjut silakan kunjungi halaman berikut ini : Diskusi Gratis Dengan Analis
This calls for the need to guide businesses on how to transfer money to and from Indonesia
While the Top 5 players, led by the enduring dominance of Shopee and Tokopedia (recently acquired by TikTok), remain constant, this landscape evolution signifies tremendous potential for businesses to grow and expand.
Taking Indonesia as an example, this surge in business activities creates a pressing need for robust cross-border payment solutions, providing businesses with a seamless experience on how to transfer funds from Indonesia to other corners of the globe.
As the e-commerce arena continues to evolve, the demand for efficient and reliable international financial transactions becomes increasingly paramount.
Comparing the Top 5 E-Commerce Platforms in Indonesia: 2022 vs 2023
As the Indonesian e-commerce market continues its upward trajectory, these key players are at the forefront, shaping the nation's digital commerce landscape.
Interaksi dan Personalisasi:
Aplikasi mobile ecommerce memungkinkan interaksi yang lebih personal dengan pelanggan. Fitur seperti push notification, lokasi, dan penggunaan kamera, dapat dimanfaatkan untuk memberikan pengalaman belanja yang lebih personal. Selain itu, integrasi dengan fingerprint dan sensor HP dapat mempermudah transaksi dan meningkatkan keamanan.
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Apa yang Harus Ada Ketika Membuat Aplikasi Toko Online (E-Commerce)?
Membuat aplikasi toko online atau e-commerce adalah salah satu usaha untuk menjangkau customer. Mobile apps e-commerce adalah sebuah alternatif yang lain untuk memudahkan customer mengakses produk kita, selain marketplace atau media sosial. Membuat sebuat aplikasi e-commerce membutuhkan banyak investasi, dari biaya yang tidak sedikit, waktu, hingga konsistensi peningkatan fungsi aplikasi agar semakin mudah digunakan sesuai kebutuhan customer kita.
Pertimbangan sebelum membuat e-commerce
Pastikan kita sudah memperhatikan poin-poin berikut ini sebelum memulai pembuatan aplikasi e-commerce :
Dari mulai demografi mereka, perilaku, serta kebiasaan pasca membeli produk kita. Hal tersebut akan sangat mempengaruhi bagaimana aplikasi e-commerce akan dibuat. Kita akan mengutamakan membuat desain aplikasi e-commerce yang user-friendly, tidak hanya sekedar keren dan modern saja.
Menggunakan platform pihak ketiga seperti marketplace Tokopedia, atau media sosial seperti Tiktok untuk berjualan produk kita saat ini memang menguntungkan. Akan tetapi, coba hitung biaya yang dibebankan platform setiap kali ada penjualan. Bandingkan biaya tersebut dengan biaya pembuatan aplikasi e-commerce. Baca lebih lanjut tentang biaya ini di artikel : Marketplace Semakin Mahal, Saatnya Beralih ke Toko Online?
Dalam jangka panjang, akumulasi biaya dari platform marketplace atau media sosial bisa jadi lebih tinggi dari biaya pembuatan aplikasi e-commerce.
Tujuan membuat aplikasi e-commerce adalah agar bisnis kita dapat mengaktualisasikan brand kita secara bebas, tanpa batasan dari platform marketplace atau media sosial. Oleh karena itu, kita perlu mempersiapkan brand identity untuk diimplementasikan di aplikasi e-commerce yang akan kita buat.
Butuh banyak resource programmer, project manager, designer, hingga quality assurance untuk memastikan pekerjaan pembuatan aplikasi berjalan lancar, minim bug dan error ketika digunakan oleh customer.
Pertimbangkan untuk memakai jasa pembuatan aplikasi profesional, agar pengerjaan proyek dapat selesai dengan baik. Apa saja yang dapat dikerjakan oleh vendor pembuatan aplikasi profesional? Cek di halaman ini : Pembuatan Aplikasi Profesional
Jika website membutuhkan SEO, maka aplikasi juga membutuhkan ASO agar aplikasi kita mudah ditemukan oleh pelanggan. ASO adalah teknik yang digunakan untuk meningkatkan visibilitas aplikasi di Apple App Store atau Google Play Store. ASO melibatkan pengoptimalan metadata aplikasi, termasuk judul, deskripsi, kata kunci, gambar, dan video, serta interaksi pengguna, seperti penilaian, ulasan, dan unduhan.
Jika kita akan membuat aplikasi e-commerce, maka kita harus mempersiapkan diiri untuk menjalankan ASO ini, agar aplikasi lebih mudah ditemukan oleh calon pengguna dan meningkatkan jumlah unduhan dan pengguna aktif.
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(Published 21 July 2022 | Updated: 2 February 2024)
As a digital-first nation, the online commerce market in Indonesia continues to grow rapidly. According to McKinsey, there are 30 million Indonesians who transact online today, contributing to a market size of at least $8 billion. Within the next five years, this market is projected to grow to $40 billion or more.
Kapan bisnis kita membutuhkan aplikasi e-commerce?
Biaya pembuatan aplikasi e-commerce tidak dapat dikatakan murah. Sebuah aplikasi custom biaya pembuatannya mulai dari 150 juta hingga lebih dari 500 juta. Solusi yang lebih terjangkau adalah dengan menggunakan PWA (progressive web apps).
Karena biaya yang tinggi, pembuatan aplikasi toko online ini harus memperhitungkan bagaimana return yang akan didapatkan ke depannya. Sangat disarankan untuk membuat aplikasi toko online setelah bisnis kita sudah mempunyai e-commerce dalam bentuk website, serta mempunyai sumber trafik pengunjung yang cukup tinggi di web atau sosial media. Hal ini karena aplikasi bukan merupakan channel penarik trafik yang baik. Sehingga membutuhkan dukungan trafik yang tinggi.
Keunggulan Aplikasi E-Commerce dibandingkan dengan Website
Seperti yang disebutkan di atas, mobile apps e-commerce akan kesulitan jika dijadikan sumber trafik utama, terlebih bagi brand bisnis yang belum memiliki market share stabil. Akan tetapi, menggunakan aplikasi e-commerce juga mempunyai keunggulan dibanding dengan website, diantaranya adalah :
Aplikasi mobile ecommerce memberikan kemudahan akses bagi pengguna setelah diunduh, karena dapat diakses dengan mudah melalui ikon aplikasi di layar smartphone.
Top E-Commerce Platforms in Indonesia in 2022
Here’s a mind-boggling fact: as much as 90% of internet users in Indonesia aged 16 to 64 have purchased products or services online. In terms of value, it’s estimated to be approximately $8 billion USD, according to McKinsey&Company Indonesia.
This market — the Indonesian e-commerce market — is the largest in Southeast Asia and is projected to reach $52.93 billion USD in 2023. The number of users, on the other hand, can hit 244.7 million and user penetration will pace towards 85.5% by 2027.
To put this in perspective, these figures far exceed the neighbouring markets in Southeast Asia by a considerable gap. For instance, Vietnam — the second largest e-commerce market in the region, is forecasted to record approximately only a third of Indonesia’s gross market value in 2025.
The Indonesian e-commerce market is on a steep upwards trajectory and it’s ripe for explosive growth in the coming years.
With that said, there are a few major players (regional-level and homegrown companies) in this market that are at the frontline of this boom. Here are the top 10 e-commerce platforms in Indonesia.
Despite its young age, Shopee dominates the Indonesian e-commerce market. A Katadata Insights Center’s research revealed that over 57% of businesses listed Shopee as their most valuable channel. On top of this, its parent company — SEA Group — also debuted on the New York Stock Exchange (NYSE) in 2017. Today, this multi-national e-commerce platform has a market capitalisation of $42 billion USD (at the time of writing).
In Indonesia, Shopee is well-known for its Gratis Ongkir Rp 0 (Free Shipping Rp 0), which allowed users to enjoy free shipping without a minimum purchase. This quickly caught on among consumers and allowed the platform to penetrate the market quickly, as logistics in Indonesia are often expensive.
Not just that, Shopee also established a presence in the online payment and food delivery services through ShopeePay and ShopeeFood, both of which have strengthened the platform’s ecosystem.
Founded in 2009, Tokopedia is an Indonesian unicorn with a wide range of services, including online retail, digital payments, hotel bookings, movies and events ticketing, subscription plans, investment products, and a ticket sales portal for trains and flights.
Not just these, Tokopedia also provides specific services to cater to specific segments of users. To illustrate, the Tokopedia app has a product line known as Tokopedia Salam, which caters to Muslim consumers and sells Muslim fashion items, praying goods, manage zakat payments (mandatory Muslim donation), and sharia investment products.
In 2021, Tokopedia announced the completion of its merger with Indonesia’s ride-hailing service, Gojek. Together, they established a new holding company called GoTo, which went public in March 2022; currently, it is listed on Jakarta Stock Exchange.
The portmanteau “Tokopedia” is a combination of the words “toko”, which means “shop”, and “-pedia”, which represent their vision to build an all-encompassing marketplace for all Indonesians.
Currently, Tokopedia and Shopee are the two biggest e-commerce platforms in Indonesia.
TikTok has successfully finalised its acquisition of 75.01% of Indonesia's leading e-commerce platform, Tokopedia, for $840 million. This strategic move follows the closure of TikTok's e-commerce service, TikTok Shop, in Indonesia last September due to a national ban on social media-based online shopping.
The deal with GoTo, an Indonesian tech conglomerate, involves integrating TikTok Shop's Indonesia operations into the expanded Tokopedia entity. GoTo Group CEO Patrick Walujo highlights the completion of this partnership with TikTok as a significant milestone, bringing continued benefits to Indonesia and its micro, small, and medium enterprises (MSMEs).
Backed by Djarum Group, one of Indonesia’s largest conglomerates that produce Indonesian kretek cigarettes, is the online marketplace Blibli. Blibli, which is founded in 2011, is the go-to platform for household and lifestyle goods. While these sound similar to the concepts of Tokopedia and Shopee, Blibli focuses on three customer segments: B2B, B2C, and B2B2C.
Blibli prides itself on being an omnichannel platform that provides a superior quality of service and convenience to customers. For example, Blibli Click & Collect, which allows users to shop online and offline, BliPay, which enables cashless payment methods, and Blibli Paylater, which expands access to individual credit facilities.
The company also made acquisitions throughout their journey. Most notably, the Indonesian online travel agent, Tiket.com, and a supermarket operator, PT Supra Boga Lestari. On the backs of these, Blibli saw their Total Payments Volume (TPV) hit $4.1 billion USD in 2022.
Lazada is an international e-commerce company founded in 2012 and stands as one of the most prominent players in the Southeast Asian region. This B2C platform, which is backed by Alibaba’s technology infrastructure, serves consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, and in 2022, it announced plans to expand into Europe.
Lazada positions itself as a solution for users to enter the e-commerce market without any prior knowledge. Duri Granziol, ex-Director of Lazada Indonesia, said: “When people look for products without any preference or knowledge, they go to a mall. And if you’re not there, you lost a potential sale.” Likewise, Lazada optimises its platform based on categories, which allows even small businesses to target potential customers.
In addition, Lazada also makes a dent in the industry with its LazMall — a virtual mall that connects shoppers to over 32,000 brands. This has set a new standard in retail as it guarantees 100% product authenticity, fast delivery, and a 15-day return policy.
Bukalapak, or “open a stall” in English, is the B2B platform for physical, virtual, financial, and logistics products. Essentially, this company helps the country’s mom-and-pop small businesses enter the online marketplace.
In comparison with Tokopedia and Shopee, Bukalapak is slightly different in that it acts as a third-party intermediary that supports the transactions between merchants and consumers. On top of this, the platform also offers supporting services such as bill payments, connecting warungs to distributors, narrowing supply chains, and lowering the cost of their merchandise.
These placed Bukalapak in a great position as the COVID-19 outbreak struck the nation. In the same year (2020), Bukalapak recorded a 130% surge in transactions. Today, this platform is home to 13.5 million micro, small, and medium enterprises, with over 100 million customers.
Bhinneka is often referred to as the veteran in the Indonesian e-commerce space as they were founded in 1993, well before Lazada, Tokopedia, and Bukalapak. While these competing platforms have grown massively, Bhinneka has kept a rather lower profile, focusing on B2B collaborations.
In its early days, the platform Bhinneka.com specialised in gadgets and consumer electronics. However, as the company grew, it expanded into groceries, industrial equipment, and healthcare products.
Orami is a parent-centric technology company with one simple vision — simplify parenting. Today, Orami is the largest all-in-one online platform for parents in Indonesia, with a supporting community, guides, and a marketplace that aims to serve all parents’ needs.
Formed in 2016 after the merger of two women-focused e-commerce sites, Moxy and Bilna, Orami now positions itself as a community-based platform. Since, they’ve launched the Orami Parenting app for parents (or users) to discuss parenting topics, online consultation classes, and parenting-related guides.
Currently, this site gets roughly 26.3 million visits per month. However, this growing niche is set to accelerate as more young parents turn to online sources for assistance and guidance in parenting.
Unlike other B2B e-commerce sites like Bukalapak, which cater to mom-and-pop stores, Ralali is more comparable to China’s Alibaba — a marketplace that connects suppliers and wholesalers with buyers through its app and website. These categories range from industrial and MRO (maintenance, repair, and operations) categories to office supplies, medical, agriculture, and automotive.
At a higher level, Ralali is a B2B platform that helps micro, small, and medium enterprises grow, scale, and sustain their businesses. Precisely, Ralali provides businesses with an on-demand workforce through its app.
This company is also the parent to Ralali Financial and Ralali Logistics, offering financing and logistics solutions through partnerships with FinTech companies, banks, and transport specialists.
Social Bella, more recognisable as Sociolla, is Indonesia’s leading beauty e-commerce, who is also on a mission to build an entire digital beauty ecosystem. Beyond this, Sociolla also takes on the plastic pollution fight through its zero bubble wrap policy, switching to eco-friendly boxes, and launching the Sukin x Sociolla Recycle Station (a nation-scale recycling program initiative).
Although Sociolla started out as an e-commerce platform in 2015, the company has since expanded to 48 stores throughout Indonesia and 13 stores in Vietnam that offer an omnichannel retail experience.
Not just that, its parent company, Social Bella, now has over 30 million users across all its business units and sells an inventory of 12,00 products from 400 brands worldwide. According to Statista, this industry — the beauty and personal care industry in Indonesia — is set to amount to $7.95 billion USD in 2023, and tech-based companies such as Sociolla are at the forefront of this growth.
Zalora is one of the fastest-growing online fashion retailers in Asia. Currently, this brand carries over 30,000 products from more than 500 local and international brands, while bringing a fresh dimension of fashion into the Indonesian market. While Indonesia is one of its largest markets, Zalora is also present in Singapore, Malaysia, Brunei, the Philippines, Hong Kong, and Taiwan.
This online fashion retailer pretty much offers everything you can wear, including menswear, womenswear, shoes, accessories, sporting goods, and Muslim fashion. This has made Zalora the #1 ranked fashion and apparel destination online in Indonesia (at the time of writing).
In comparison to its competitors, Zalora’s competitive edge comes from its ability to optimise its supply chain. For instance, its broad network of logistical services enables the company to ship products in a speedy and reliable manner, even in remote locations. On the other end of customer purchases, their strategic Regional Fulfillment Centres help them resolve pain points like product returns or exchanges.
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Kecepatan dan Responsivitas:
Aplikasi mobile ecommerce lebih cepat dan responsif daripada situs web e-commerce. Ini karena aplikasi diinstal langsung di perangkat pengguna dan tidak perlu memuat ulang setiap kali diakses.
